Ranchi, the capital city of Jharkhand, is set to buzz with a diverse range of activities all geared towards promoting an environmentally conscious way of life. A melange of endeavors including painting sessions, cleanliness drives, artistic human displays, quiz contests, street performances, and petition signing will adorn the city, encouraging its residents to adopt a greener lifestyle.
The collaborative efforts of Jharkhand’s Forest, Environment, and Climate Change Department, the Jharkhand State Pollution Control Board (JSPCB), and the non-governmental organization Centre for Environment and Energy Development (CEED) have culminated in the launch of the Mission LiFE campaign. The campaign’s inauguration took place at a school in Ranchi, setting the stage for a monthlong series of events leading up to World Environment Day on June 5.
Originating from an initiative launched by Prime Minister Narendra Modi in Gujarat in October 2022, Mission LiFE (Lifestyle for Environment) has become a nationwide movement to inspire more eco-conscious living practices.
One of the campaign’s highlights was a captivating human art exhibition on its first day, featuring a portrayal of the Mission LiFE logo intricately crafted by students of Jawahar Vidya Mandir, Shyamali. This visually striking representation was just the beginning, as a variety of imaginative activities engaged the students throughout the day.
Taking the cause nationwide, the Union Ministry of Environment, Forest, and Climate Change has thrown its weight behind Mission LiFE. They are organizing an extensive campaign across the country throughout May and June, culminating on World Environment Day.
The overarching objective of the campaign is to disseminate knowledge and cultivate mass awareness. Their target is to reach out to one lakh people, instilling a sense of responsibility towards the mission’s purpose. The campaign encourages active participation and the internalization of the values that underscore Mission LiFE’s actions.
Various events are planned, including painting competitions for upper-grade students, cleanup initiatives in proximity to educational institutions, intellectually stimulating quiz competitions, interactive photo opportunities with students, digital activities like sharing selfies on social media with the hashtag #saynotoplastic, street theater performances addressing general environmental awareness, petition signature drives near shopping malls, and tree-planting endeavors.
A senior forest official summarized, “We aim to create a synergy of enthusiasm and education through these activities, catalyzing a greener mindset in our citizens and a resolute commitment to environmental well-being.”