IIM Ranchi Launches MDP on Marketing Skills for SHGs
The Indian Institute of Management (IIM) Ranchi has launched a management development programme (MDP) on imparting marketing skills for self-help groups (SHGs) of Jharkhand’s Lohardaga district.
The 10-day long MDP will be conducted in collaboration with the deputy commissioner of Lohardaga and will cover a wide range of topics, including market research, product positioning, branding, pricing strategies, and digital marketing.
Around 30 SHGs will take part in the programme, which will be conducted in Hindi to ensure that participants can fully engage and grasp the concepts taught by the experienced faculty members of IIM Ranchi.
The MDP aims to empower SHG representatives with essential marketing knowledge and skills, so that they can expand their businesses and create a positive impact on the local economy.
IIM Ranchi director Deepak Kumar Srivastava said that the MDP is a testament to the institute’s commitment to fostering entrepreneurship and supporting the economic development of rural areas.
“We believe in global orientation and local responsiveness, and this MDP is one of the ways through which we would be supporting local communities,” he said.
The MDP was inaugurated at the Rural Self-Employment Training Institute (RSETI) Lohardaga on Monday.
